Articles by Mountain Ash Consulting:

Developing Breakthrough New Products

How to break out the box of incremental development and introduce innovative thinking into your new product development process

Customer-Driven Product Development with Quality Function Deployment

Introduction to QFD, a structured methodology for translating Voice of the Customer into design requirements.

Our favourite marketing sites:

www.marketingprofs.com
Searchable web content, seminars and newsletters with practical know-how, tutorials, and tools covering all aspects of marketing
www.wordbiz.com
By Debbie Weil, blog and copywriting guru
www.marketingsherpa.com
Practical tips and case studies on B2B and email marketing
www.cardellmedia.co.uk
Strategies for growing your business
www.buildingbrands.com
Everything you need to know about brand management

Our favourite product development sites:

www.pdma.org
Articles on best practice, access to publications, information on seminars and conferences
www.qfdi.org
Quality Function Deployment Institute – the official source of information and courses on QFD
www.innovationtools.com
Resources for innovation, creativity and brainstorming
www.triz-journal.com
Developed in Russia, TRIZ is a creative method for solving problems

The email newsletters we read:

www.gotomarketstrategies.com
Sales and marketing articles, toolkits and templates
www.marketing-mentor.com
Ilise BenunÂ’s tips for self-publicity
www.publicityhound.com
Joan Stewart's publicity tips
www.changethis.com
New perspectives on issues in the media
www.crmguru.com
Best practices and white papers for Customer Relationship Management